Director of Public Relations
Bruce’s four-plus decades in media span publishing, acting, writing, marketing, digital production, Hollywood, home entertainment, events, and television hosting.
As principal of boutique agency APAR PR, he specializes in “Publicity with Personality... We Bring the Publicity. You Bring the Personality.” His select list of clients includes Our Montessori School, Krav Maga New York, theatrical producers GoJo Clan Productions, Peekskill cultural coalition Art Industry Media, Yorktown Feast of San Gennaro, and Yorktown Grange Fair.
As a weekly columnist/blogger who comments on a wide range of topics and reviews local theater, he assures readers, “When Bruce The Blog listens, people talk.” His writing has won awards from a statewide association of community weeklies.
As an actor, he appears in local commercials, indie films, web series, and stage plays.
As an editor and publisher, he has launched consumer and business periodicals, with distribution through 7-Eleven and other retail chains, helped create the Time Magazine Video Person of the Year award, and was editor and publisher of an award-winning suburban weekly newspaper.
As a volunteer, he is co-founder and vice president of not-for-profit Yorktown Organizations United (aka “YOUnited”), and president of Harrison Apar Field of Dreams Foundation, a grassroots charity that benefits young people with donations and scholarships in academics, athletics and the performing arts.
He sits on the President’s Council of Northern Westchester Hospital, and on the boards of Hudson Valley Gateway Chamber of Commerce and Yorktown Chamber of Commerce.
In collaboration with veteran retail executive Bob Fisch, founder of specialty apparel chain Rue 21, he is working on a book about “generation-splicing,” a practical exploration of what Baby Boomers and Millennials can learn from each other. It is titled “Fisch Tales: The Making of a Millennial Baby Boomer.”